About Us

Verso offers R&D&D (research&development&design) consultancy services to Finnish and international food and biotechnology companies. We work with these companies developing new and enhancing old product concepts, long term R&D programs and shorter development projects such as product facelifting. Our scientific expertise is in microbiological, technological and nutritional applications, patenting and science-based marketing communication. We also have a very experienced wide scientific network.

Our creativity is driven by consumer trends and our own ‘’trend noses’’ as well as scientific research all of which generate new marketing concepts – branding, packaging innovations and design.

Service

R&D projects: Verso helps in idea generating, planning R&D programs or individual projects with special expertise in microbial applications, nutrition and food technology. We can help our clients starting from an idea reaching all the way to the finished product concept.

Brand design and communication: Verso offers brand, package design and visual+verbal communication to differentiate products in market. We have experience and expertise in design and marketing communication.

We offer:
+ research and development of food and microbiological products
+ food design
+ concept design
+ brand design and marketing communication

References

  • VALO24H product range is based on Finnish flaxseed with additional different forest berries. Winner of the Star Product 2012 competition by Finnish Food and Drink Industries’ Federation. Customer: Linseed.

  • OATRIM® is based on a fermented oatdrink with additional glucomannan claiming ‘’weight loss’’. Winner of the Star Product 2013 competition by Finnish Food and Drink Industries’ Federation. Customer: Bioferme.

  • KALAONNI® is brand and packaging concept for fish products. Customer: Heinon tukku www.kalaonni.fi

  • LAPLAND CHEESE product range is based on traditional Finnish baked fresh cheese served as desert with special arctic berryjams. Customer: Lapland Food.

  • WILLIMAKU products taste like Finnish nature. Customer: Iltalypsy. www.willimaku.com

  • GUTGUIDE® offers microbiological analysis and services and products for gut, mouth and skin health. www.gutguide.com

  • Other clients

Versobrands

  • VERSOBRANDS is a sister company of Verso established in 2011 for commercialization of Verso’s own brands / product concepts. The core of Verso brands is based on healthy and pure Finnish raw materials combined with joyful, innovative marketing and brand images.

  • BERRYPICKER® healthy snacks. www.berrypicker.fi

Contact Us

  • ANNIKA MÄYRÄ, CEO
    annika.mayra@versofinland.fi
    +358 40 549 7114

    Annika Mäyrä is an expert in research and development, specializing in functional foods. She has over 25 years of experience from the food industry and she has worked as the R&D director for Valio and Raisio.

  • ANNALEENA HAKATIE, CD
    annaleena.hakatie@versofinland.fi
    +358 50 520 3365

    Annaleena Hakatie is industrial designer, worked widely in the field of commercial product design and brand building.